Boogie Fillmore 50: The Low-Effort Cash Grab

Here it is, folks!

The Fillmore 50!

While the future of guitar lies in the hands of pale Norwegian R2D2 cover bands and prepubescent Asian girls there's still one last window for cash extraction when it comes to the old geezers and the Fillmore aims to lighten their wallets one last time with the Boogie Lite. Actually, they should have just named this one The Last Gasp.

Come on, Gramps, this is finally the Boogie you're waited 40 years for -- no doodads and "Fillmore!" Say it out loud! "Fillmore!"

The ad copy is fluffy even by Mesa standards: it's got everything and nothing. Finally, a purely generic amp that sounds exactly like what you project into it.

$1500 for a butt simple amp (two identical channels for ease of operation and ease of manufacture) that any 50 watt amp on earth can do. What matters? The weight is low and it has the name "Fillmore" in it. What does it sound like? Who knows? It was released without even a demo! But we already know exactly what it's going to sound like -- like an amp. No, like "Fillmore!" A name lost in time like sanity itself. Your guitar will be louder and it will fill more space! 

Ah, it'll last a couple of years and a few hundred takes of Mustang Sally will bubble up from Floridian community centers and that'll be it.